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They shall grow not old, as we that are left grow old
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Navy.ca Advertising
General
If you are interested in advertising on Navy.ca, the following information will help you get started. Advantages of advertising here are as follows:
- Highly focused military/security audience
- Roughly 85% of visitors are from Canada
- Flexibility in purchasing ad impressions or clicks
- Multiple ad formats
- Volume pricing plans available
- Ad rotation over the entire site means that more visitors will see your ad
- High site usage (see below)
Usage
On average, Navy.ca gets over 20,000 unique visitors viewing 750,000
objects every day. This generally translates into over 150,000 ad
views, 80,000 unique ad impressions and about 100 ad clicks every day.
Scope
Ads are displayed on the entire Army.ca family of sites, including Army.ca, Navy.ca, Air-Force.ca and of course Milnet.ca.
Pricing
Ads can be purchased in 2 sizes:
- Button (120x90) - smaller rectangle ads
- Banner (468x60) - larger banner ads
There are two purchasing options available for Navy.ca advertisers:
- Purchase ad impressions:
- Button - $30 / 50,000 impressions (that's a CPM of just $0.60!)
- Banner - $60 / 50,000 impressions
- Purchase ad clicks:
- Button - $30 / 50 clicks
- Banner - $60 / 50 clicks
While add clicks are more expensive to purchase, you are buying only
guaranteed visits to your web site with this method. Alternatively,
if you purchase impressions, your brand is visible to users even if they don't
visit your site. In either
case, your ad will remain visible to site visitors until your
purchased number of clicks or impressions have been expended. You will be notified
via e-mail before your ad expires, allowing renewal in a timely manner.
Your initial purchase grants you 2 unique banners to use in your campaign, additional banners (which will draw from the existing pool of impressions/clicks) are $5 per banner.
If desired, your ad campaign can be designed so that your clicks or impressions
will be expended gradually. For example, you may purchase 300 clicks
and wish them to be spread over a 6 month period.
Discount pricing for bulk purchases or multiple ads is also available.
Prices are subject to change without notice, though purchased blocks
are "locked in" at the original cost.
Ad Delivery
The Navy.ca advertising system can be configured to show your ad at whatever
rate you desire. For example, if you have purchased 15,000 impressions and want
to show 300 a day, your purchase will last for 50 days. Alternatively, if you wanted more coverage, you could elect to show your ad 500 times a day for 30 days. Duration and "intensity" of the campaign are up to you.
Your ad will appear across the Army.ca family of sites, including the forums, wiki, gallery, quotes, calendar, and general information pages.
Sponsorships
Advertisers can elect to "sponsor" a particular portion of the
site. In this case, your ads would appear in only the section you
are sponsoring. For example, military authors may wish to sponsor the
Literature board, while equipment retailers may wish to sponsor the
Equipment boards.
The benefit of sponsorships is a much tigher, topical focus. Sponsopship
campaigns can be run at an additional 20% of the list price noted above.
Ad Specifications
Currently, banner ads must be 120x90 (max 15Kb) or 468x60 (max 75kb)
and should be GIF, JPEG or PNG format. Alternate sizes and formats may
be negotiated.
Reporting
Each advertiser on Navy.ca will receive a weekly e-mail report
(optional) that will include the number of
impressions (unique visitors) and clicks that your ads have attracted.
All data is automatically
tracked by the advertising system, with no work required on your part.
Content
Only advertising of "appropriate" content will be accepted. Generally,
military or related advertising is preferred, while other types of advertising
(such as for adult sites) will not be considered.
Sample
An example of a 120x90 ad can be seen at the right hand side of this page and an example of a 468x60 ad can be seen near the bottom of this page.
Custom Ads
In many cases, advertisers supply their own ad images. However if you don't already have an ad, one can be created for you at a flat rate
as follows:
- Button - $50
- Banner - $75
The quality of the ad would be comparable to the following samples:
Advertising in Subscriber Packages
Subscribers are sent a package with 'goodies' when they sign up. If you'd
like to have a sticker/badge/insert from your organization included
in that package, please contact us (see below) and we can work out
the terms.
Payment
All prices are in Canadian dollars. Payment can be made via PayPal
(Army [at] Army.ca), cheque, money order or e-mail transfer.
Bartering for ads or services may also be considered.
Where your money goes
The funds raised by the advertising are all put back into the
operation and development of this site. Some examples of this follow:
- Software, such as that used for the forums
- Hardware upgrades, such as extra disk space
- Network access and hosting
Non-Profit and Good Causes
Is your organization non-profit, or working hard to support the troops? If so please contact me about the possibility of free advertising opportunities.
Ads We Don't Accept
We do not post "bespoke" ads, subsidized articles or paid content in the forums. Requests for these type of ads will not be acknowledged.
More Information
If you need more information, or are ready to purchase some advertising,
please send an e-mail to Army[AT]Army.ca.
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March 2
1916: Lord Derby speaks in the House of Lords on recruiting: "stronger methods are needed to get men, women must take the place of men..."
1943: New Guinea - Battle of the Bismark Sea rages; Allied planes sink 12 Japanese ships carrying reinforcements to New Guinea, killing nearly 4,000.
1944: The frigates of the Royal Navy's First Escort Group brought the longest continuous U-boat hunt to a successful conclusion, destroying U-358, but losing HMS Gould. The hunt started on 29 February, and HM Ships Affleck, Gould, Gore and Garlies dropped some 104 depth charges over the following two days. Gore and Garlies had to withdraw to Gibraltar for fuel, but Affleck and Gould continued the attack. U-358 succeeded in torpedoing Gould, but was then forced to the surface and finished off by Affleck's gunfire.
1945: In Burma, Gian Singh, a Naik of the 15th Punjab Regiment, single-handedly attacked a series of Japanese positions. Despite being wounded, he cleared a series of trenches and a concealed anti-tank gun, then led his section forward to complete the reduction of the enemy position. He received the Victoria Cross.
1945: Naik (Corporal) Fazal Din of the 10th Baluch Regiment conducted a lone attack on a Japanese bunker, which was pinning down his section. Having eliminated its defenders, he then attacked a second, from which six Japanese charged forth. A Japanese officer ran his sword through Fazal Din's chest, but as he pulled the blade out, the mortally wounded Naik wrestled it from his grip, and killed the officer with his own sword. He then killed a second Japanese soldier with the sword, as his men advanced to capture the bunker. Fazal Din managed to stagger back to report the success of the attack, before dying from his injuries. He was awarded a posthumous Victoria Cross.
1951: National Defence publish first Canadian casualty list from Korea; six soldiers killed.
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