IMHO - "The Big Cod" sucks.
It is not suited for a person in his position, at this time in the Canadian Force's history.
I watched the video up until the "nickname" was announced then turned it off. As a former soldier, I was totally embarrassed for General Hillier. Who but a person from the Atlantic Provinces would know the meaning of the nickname and I believe a damn few from the Atlantic Provinces would know anyway. I'm from NL and I would not know the meaning behind the "nickname".
I have a few "nicknames for Mr. Taylor IE: jerk, a-hole, dirtbag, etc.,etc.
Overtime Military personnel will provide a "nickname" for the General. Not Mr. Taylor.
The only nickname suited for Gen. Hillier is "Sir", he earned it.