We tried that too, as I recall, but the CFRC workload/ resource constraints, different priorities "Mil Coll is our highest priority right now" and difficulties synching schedules "You guys only work evenings and weekends?" killed it.
Meanwhile, it sounds like CFRC is abandoning outreach activities in favour of advertising, which Comd CFRG is apparently keen on
As the Canadian Armed Forces (CAF) continue to support Canada’s national and international interests, bolstering our recruitment is critical. Appealing to potential recruits has become harder due to increased competition for qualified candidates, misconceptions about the military environment, and changing workplace values.
As a result, basic outreach efforts are no longer attracting enough new members.
This personnel generation challenge provides us with a unique opportunity to deliberately refocus and inspire Canadians to see themselves excelling and thriving within our ranks.
“The ads invoked a sense of pride in me. I believe the internal audience, our currently serving members, will stand a little taller after seeing the new campaign. Just like I did, they will probably think to themselves: This IS For ME.”
- Col Nickolas Roby, Commander CFRG
A look ahead to the upcoming advertising campaigns supporting Canadian Armed Forces recruitment.
www.canada.ca