Sorry, I wasn't being sarcastic back there. I'm 100% certain that us soldiers could whip up something that would kick in the teeth of any of our current advertisements, certainly the radio ad. The TV ads are rather good, but it seems that are other print and radio ads seem to rely more upon taking advantages of stereotypes and being politcally correct than effective ("Army pays for University? Radical, dude. Snoonch to the Noonch," etc.)
However, in a way, I think that the ads are directed in the wrong way, in essence. Let's face it, how many of us have wanted to be in the Armed Forces for as long as we can remember? The ads had no influence upon our decisions to join, and I'm sure those poster declaring "the Canadian Forces celebrate "racially minority" heritage month" aren't influencing anybody else. I'm not sure what I'm trying to say, myself, but what I mean is that the forces could perhaps focus more upon convincing people who have felt inclined to join but haven't into seeing the Forces as a viable option for their career or side career. Plenty of folks I know have expressed their wishes to join, but haven't for one reason or another. We need the means to attract them into the fold, and the means to actually handle their recruitment.