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Recruit Joe said:You see, the recruiting motto's are short I agree, but they at least sound somewhat intriguing or fun. It's not a job - It's an adventure! Not... "Blah blah blah.."...
How is "matter of self respect" suppose to motivate people to want to spend money on the military, really... I mean c'mon, our soldiers dying because of garbage equipment and people still don't care. I don't see any public outcry to help our soldiers, do you? Gee, where was it on the news that there were public protests to increase our military spending and the slow/stop the degredation of our forces? Ummm, that's right. There weren't any protests about it. But you can bet your butt there would be protests for just about anything else related to taxes or healthcare...
Anyway, I do see both your points about slogans, motto's etc. Just don't think any of that will cut it for increased spending since it hasn't for the last 20-30 years realistically. We can talk all we want about what will catch people's attention or not but the facts speak for themselves!
All I know for sure is that when I am sworn in, I will do my best with what I am given and listen to my superior officers and NCM's to the best of my ability. Hopefully if every new guy does this, we'll still keep our exceptional fighting force regardless of what happens over the course of the next 10 yrs or so...
Joe
Point one: soldiers are not "dying because of garbage equipment." That's the media line, and it may serve to our benefit for a while, but it's not true.
Point two, the one a_majoor made, and you missed: the "people" are best informed by an executive summary and a simple explanation. It works for General Officers, and it works for the common man. Give him a concept that is easy to understand, and show some leadership in achieving it, and he will happily hang his hat on it(or pay his taxes for it). Look at health care - the most propagandized concept in Canadian history, and a complete Potemkin Village. Half the effort that has been put into making health care the definition of being Canadian would have given us a military without peer for our size.
We have been spinning the "peacekeeping" myth for so long it has become second nature for the Canadian people to refer to soldiers as "peacekeepers." Some of us soldiers have even bought that handful of magic beans. I would offer that "Peacekeeping" as we understand it, is a blip in our history. But I digress.
Back to simplicity, I think "a matter of self respect" is simple, to the point and with good leadership, it would resonate with the Canadian people. It's not a recruiting slogan, but one to get the people behind the effort to fund, man and equip the CF to a level commensurate with our size and wealth. We have a choice: we han be a huge Luxembourg, or an enormous Netherlands.
Joe, I detect in your posts to this topic a certain disdain for the "flat-faced civvy." Get over it. The average citizen doens't know much about what you do, but that doesn't mean he deserves your disrespect. Your rants may produce nods of agreement from some of the Army.ca folks, but they'll just produce a "get stuffed" from the politicians and people we are obliged to serve. Note that last bit: WE are OBLIGED to SERVE.
Acorn