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Link to original article on ruxted.ca
Politics, the Military and the Media
Many column inches in the print media and even more gigahertz of bandwidth in the electronic media have been expended on parsing Gen. Rick Hillier’s recent comments about how long it might take to make the Afghan National Army (ANA) fit to defend Afghanistan on its own.
A recent Globe and Mail editorial is an example, but a sadly rare example, of a correct media analysis.
The Globe and Mail says: “...he owes no apologies for giving an honest assessment of the mission's status ...”
There are two important points that some media outlets have failed to explain to Canadians:
1. It is NOT Gen. Hillier’s duty (or even his right) to ‘sell’ the mission to Canadians. As Ruxted has said: “General Hillier has been the public face of Canada’s mission in Afghanistan and that, as we have said, is wrong. ... the Chief of the Defence Staff should [not] be explaining national policy to Canadians; that is the Prime Minister’s job and he has the bully pulpit in Ottawa, in the Parliament of Canada from which he can and must convince Canadians that our soldiers are fighting and occasionally dying in Afghanistan for good, valid, even noble reasons: for Canada and for Canadian values.”
But: Gen. Hillier does have a duty to speak to Canadian military personnel about what they are doing, how they ought to do it and why they are doing it, too. He also has a right to transmit that message to the broader ‘military family’ – CF members’ relatives and friends, retired soldiers, etc.
He has been doing that and he has been doing that well. In the process he has been, as the editorial said of his ‘honest assessment,’ telling Canadians at large about the realities of the mission and that is “...something that Canadians surely appreciate from their top general.”
2. The world has changed. Gen. Hillier is, head and shoulders, the most ‘visible’ Canadian military leader in living memory. He is a skilled media ‘performer’ and a reliable source of the ‘sound bites’ which are so essential for TV news, above all.
The relationship of the media and war goes back, at least, to the ‘jingoism’ of the Crimean war period. The media used the war to sell newspapers and the government used the media as a tool for ‘selling’ its policies. That carried on in South Africa nearly a half century later, then in the First and Second World War when Canadian war correspondents were an integral part of our national war effort. The media was conscripted into the government’s propaganda effort.
That changed in the 1960s. First: some journalists were, doubtless, sensitive to the complaint that Edward R. Murrow, for example, was little more than a British propagandist on America’s airwaves. Second: many Americans, including many American journalists, did not approve of the American war in Viet Nam. Third: technology allowed war, for the first time, to intrude into our living rooms. We can, and do, read e.g. Christie Blatchford’s war reporting and we can ‘feel’ the bumps and bruises and terror and laughter but nothing quite captures mass attention like a TV clip. Like it or not war is news and it is brought to our homes, 24 hours a day, seven days a week, on TV.
Gen. Hillier is just another ‘cog’ in the machine. He, and other military commanders, cannot help but be ‘used’ by governments and the media. In “The Unexpected war” Janice Gross Stein and Eugene Lang tell us that Gen. Ray Henault was picked to be CDS (by Prime Minister Chrétien) in some measure because of his skill at media briefings.1 It is not surprising that being ‘media savvy’ is as important to military commanders as it is to business executives.
We are accustomed, as we should be, to seeing admirals and generals on TV testifying to parliamentary (or congressional) committees, speaking at public events and, in the process, ‘selling’ the military and its ‘shopping lists.’ That is part of the day to day business of government in a modern democracy. Gen. Hillier has been doing that.
Some months ago Liberal defence critic Denis Coderre complained that Gen. Hillier was being used as a political prop. There is a risk, when a military is as ‘out front’ and public as ours, that the line between traditional, proper, apolitical military advice and information and partisan politics can become blurred or can be seen to be blurred – which is just as bad.
Military people, including Gen. Hillier must be apolitical; they must not cross the line. The missions they conduct – bravely and professionally – are assigned by Canada, by the people of Canada through their elected parliamentarians. The military does its best with what it is given. It can, should explain what it is doing and it can ask for more resources but it must not be in the business of saying this is ‘good’ or ‘bad.’ The soldiers’ job is to do it right or resign. Politicians must, also, stay on their side of the line. It is neither their right nor duty to try to silence military commanders who are going about their proper business.
The media needs to understand this and explain it to Canadians.
----------
1. Stein and Lang, The Unexpected war, Toronto, 2007, p. 57
Politics, the Military and the Media
Many column inches in the print media and even more gigahertz of bandwidth in the electronic media have been expended on parsing Gen. Rick Hillier’s recent comments about how long it might take to make the Afghan National Army (ANA) fit to defend Afghanistan on its own.
A recent Globe and Mail editorial is an example, but a sadly rare example, of a correct media analysis.
The Globe and Mail says: “...he owes no apologies for giving an honest assessment of the mission's status ...”
There are two important points that some media outlets have failed to explain to Canadians:
1. It is NOT Gen. Hillier’s duty (or even his right) to ‘sell’ the mission to Canadians. As Ruxted has said: “General Hillier has been the public face of Canada’s mission in Afghanistan and that, as we have said, is wrong. ... the Chief of the Defence Staff should [not] be explaining national policy to Canadians; that is the Prime Minister’s job and he has the bully pulpit in Ottawa, in the Parliament of Canada from which he can and must convince Canadians that our soldiers are fighting and occasionally dying in Afghanistan for good, valid, even noble reasons: for Canada and for Canadian values.”
But: Gen. Hillier does have a duty to speak to Canadian military personnel about what they are doing, how they ought to do it and why they are doing it, too. He also has a right to transmit that message to the broader ‘military family’ – CF members’ relatives and friends, retired soldiers, etc.
He has been doing that and he has been doing that well. In the process he has been, as the editorial said of his ‘honest assessment,’ telling Canadians at large about the realities of the mission and that is “...something that Canadians surely appreciate from their top general.”
2. The world has changed. Gen. Hillier is, head and shoulders, the most ‘visible’ Canadian military leader in living memory. He is a skilled media ‘performer’ and a reliable source of the ‘sound bites’ which are so essential for TV news, above all.
The relationship of the media and war goes back, at least, to the ‘jingoism’ of the Crimean war period. The media used the war to sell newspapers and the government used the media as a tool for ‘selling’ its policies. That carried on in South Africa nearly a half century later, then in the First and Second World War when Canadian war correspondents were an integral part of our national war effort. The media was conscripted into the government’s propaganda effort.
That changed in the 1960s. First: some journalists were, doubtless, sensitive to the complaint that Edward R. Murrow, for example, was little more than a British propagandist on America’s airwaves. Second: many Americans, including many American journalists, did not approve of the American war in Viet Nam. Third: technology allowed war, for the first time, to intrude into our living rooms. We can, and do, read e.g. Christie Blatchford’s war reporting and we can ‘feel’ the bumps and bruises and terror and laughter but nothing quite captures mass attention like a TV clip. Like it or not war is news and it is brought to our homes, 24 hours a day, seven days a week, on TV.
Gen. Hillier is just another ‘cog’ in the machine. He, and other military commanders, cannot help but be ‘used’ by governments and the media. In “The Unexpected war” Janice Gross Stein and Eugene Lang tell us that Gen. Ray Henault was picked to be CDS (by Prime Minister Chrétien) in some measure because of his skill at media briefings.1 It is not surprising that being ‘media savvy’ is as important to military commanders as it is to business executives.
We are accustomed, as we should be, to seeing admirals and generals on TV testifying to parliamentary (or congressional) committees, speaking at public events and, in the process, ‘selling’ the military and its ‘shopping lists.’ That is part of the day to day business of government in a modern democracy. Gen. Hillier has been doing that.
Some months ago Liberal defence critic Denis Coderre complained that Gen. Hillier was being used as a political prop. There is a risk, when a military is as ‘out front’ and public as ours, that the line between traditional, proper, apolitical military advice and information and partisan politics can become blurred or can be seen to be blurred – which is just as bad.
Military people, including Gen. Hillier must be apolitical; they must not cross the line. The missions they conduct – bravely and professionally – are assigned by Canada, by the people of Canada through their elected parliamentarians. The military does its best with what it is given. It can, should explain what it is doing and it can ask for more resources but it must not be in the business of saying this is ‘good’ or ‘bad.’ The soldiers’ job is to do it right or resign. Politicians must, also, stay on their side of the line. It is neither their right nor duty to try to silence military commanders who are going about their proper business.
The media needs to understand this and explain it to Canadians.
----------
1. Stein and Lang, The Unexpected war, Toronto, 2007, p. 57