Jarnhamar said:But thats an important question to ask isn't it?
Im not sure what changing our marketing would aim to accomplish.
I'm hoping saying a feminist approach to recruiting is just a dumb way of marketing the CAF to women more (somehow) and not changing any more of the recruiting process.
I think it has more to do with marketing but also creating the conditions to make the CAF an attractive career option for women. Things like improving and facilitating family life, changing the perception about harrassement etc etc.
While yes it is a feminist approach, it also improves the organisation as a whole. PATA leave wouldn’t have happened without MATA leave and that was a reaction to getting women to be able to have kids and work.